A university is a higher education organization that must uphold a certain look of excellence and professionalism. A logo design for a university is essential for its reputation, level of standards in education, and actually, its marketing strategy and plans. With a strong academic reputation, qualified staff, and excellent facilities and services, a university must have am unique and impacting logo to attract the attention of prospective students and their families. A logo for a university should provide a distinguishing representation of the organization’s offerings.
What Images or Graphics Should Be Used for a University Logo
Different from other logos, a university logo design must incorporate graphics or images particular to the institution’s character and reputation. Many universities will have their own shield or imprimatur, but if not, the graphics need to be relevant to the university’s particular character they want to portray. A university logo will need to be collaborated with the staff, but common images would include an ink pen, feather pen, scroll, or some kind of coat of arms. At times, a university say for music majors or art majors, may need graphics that reflect musical studies or the arts.
Picking Proper Colors for University Logos
Colors often bring out the highlights of a logo and help the design to be easily recognized and memorable. Pertaining to a university, the staff may have a narrow choice for colors as most of these sort of institutions are particular about the colors representing their organization. Be mindful of these palettes and choose only colors that fit their needs. Be sure the colors don’t clash with the images used, but instead, highlight them, allowing definition for easy recognition. Too many color choices can inhibit the effectiveness of the logo and although professionalism is first, marketing is a driving motive for a striking logo design.
Fonts Used for a University Logo
Again, some universities may already have a particular font style they are set on. Often, this font may have been chosen years before and cannot be duplicated by utilizing modern font banks. If so, provide two or three samples of the logo with several font choices so the client can make a decision. If they are not set on a font, consider the location, study emphasis, and age of the university. A law school would require one font, while an art school another.
In Summary
These suggestions will start a logo design off and then it can be built upon from there. The basic elements of color, graphics, and fonts, are a beginning point to be able to create a logo and then modify it to meet the client’s needs. University logos will most always need an elegant, scholarly, and possibly education based logo that gives the viewer a sense of their study emphasis and quality. A professionally done university logo needs to incorporate not only the basic elements of design, but the look and feel of that particular institution’s reputation.
