The building industry is one of the most competitive industries in the country, and builders really have to go out of their way to impress would-be clients. As a builder, one of the most important things that you will ever build is your brand, and a builder logo can help. A builder logo can be designed to be impressive and professional, giving your clients a positive vibe that keeps the attention on you, not your competition. When properly developed, your logo will represent your business to potential customers and become a symbol of quality to those who view it. With your logo in place, you can work your way up to getting instant recognition in your niche market, a goal that all small businesses have.
“Building” Your Builder Logo
The easiest and most effective route to developing your builder logo is to allow a professional logo designer to do the job for you. Working closely with your designer, your logo will be designed to your exact specifications based on your answers to the logo designer’s questions regarding your business, your niche market, what you are trying to do with your business, and the direction that your business is headed. An effective logo goes to work immediately to build your brand while also being flexible enough to represent your building business when it grows.
Elements of Builder Logos
Your builder logo can have the expected elements that you might think of when you think of builders, like a hammer or other types of tools, or a graphic featuring a house or other building. You can choose to use an abstract design in your builder logo, or to use text only in an attractive design. Whatever you choose, it should be unique and relevant to your building business.
Colors and Fonts for Builder Logos
The colors that you choose and the font that you decide to use for your builder logo are both equally important in its design and development. There is no limit to the different color options that you might consider, although dark colors of brown, gray, green, red, and blue are typically used and will provide a professional look to your logo design. The use of a professional-looking font is also recommended, and there are a wide range of choices when it comes to font face, from the classic Times New Roman to newer fonts like Arial or Calibri.
Using Your Builder Logo
You should also consider where you will use your builder logo when you are working with a logo designer. Keep in mind current uses for your logo, such as signage for your shop, decals for your truck, or flyers to promote your business. You should also be aware of future uses for your logo particularly if you have plans for growth. For instance, you may want to advertise in the local newspaper in the future, although you are not currently doing so. If so, you want to choose a logo design that looks just as good in black and white newsprint as it does in color. If a logo loses any of its meaning when rendered in grayscale, then it is not versatile enough for this purpose.
