Unless you are one of the big beverage companies, launching a new beverage onto the market can be an expensive and risky move that should never be undertaken without the help of a beverage logo. A beverage logo can influence the consumer to buy your beverage, and if they like it, to recognize it easily and buy it again and again and again. Your logo is a hard-working marketing device that can cement the image of your beverage into the minds of those that you are trying to reach with your product, and to the customers that you want to return to your product and buy it repeatedly.
Setting Your Product Apart with a Beverage Logo
With all the new beverages being released onto today’s market, competition can be stiff among beverage markers. Even the smallest beverage companies can afford a professional logo design to help make their product a true success. With an effective logo, you can set your beverage apart from others in your niche to reach the maximum number of people and to get the most sales.
Colors and Characteristics of Beverage Logo Design
When working with a logo designer, you will be asked to make a number of decisions regarding your logo’s design. You will need to choose colors. The primary element of your logo design will be its colors. Coca-Cola keeps it simple with red and white, while Pepsi is red, white, and blue. Bright colors appeal to a thirsty consumer base, and colors like green, blue, red, and yellow seem to be the best choices. Font and font size will also need to be taken under consideration. The font that you choose should reflect your business’ name, slogan or motto, and be carefully considered. Your logo designer will probably experiment with several fonts and provide you with multiple drafts of your logo with each so that you can best decide which to use. Images should be included in your logo if they are a good fit for the business’ image. The image that is chosen should be trademark-free and relevant to your business. Your designer will come up with several ideas based on your preferences.
Using Your Beverage Logo
The most obvious place that your beverage logo will be used is on product packaging for your beverage. You will also get plenty of use out of your logo by including it in print ads, brochures, signage, and more. Be sure that the logo that you have designed for your beverage is one that will retain its good looks with or without color, which makes it ideal for using in media where color is not available, like newspaper ads, or when it is scaled up or down. Scalability allows you to use your logo at ½-inch tall or 12-feet tall without it changing its appearance. A truly scalable logo can be used at any size and still be just as readable, no matter how big or small it needs to be. This will ensure that you get the most use out of your beverage logo.
