A business' corporate identity is made up of a variety of different elements, including its corporate identity logo design. The logo that your company becomes known by is an important part of its culture, and can either serve the company by causing those who see it to right away think about the company, or it can hinder the company if it fails to be memorable and fitting for the company's vibe. A professional logo designer can develop a logo that will serve your corporation now and in the future.
Elements of a Corporate Identity Logo
When you are building your business' corporate identity, everything that the public knows about your business will go into what the general consensus of your business is all about. Your logo can help to create this consensus. Just as the name Wal-mart in its distinctive letters has become a cultural phenomenon in our country, so should your logo work for you in such a way. Some logos will have a graphic or image included in their design. Others, like Wal-mart, for example, stand alone without the need for an image or picture. You can choose to include a picture or graphic in your design or you can choose an abstract graphic to include. You can also rely on just the name of the business, or the business name and tag line, to suffice for your logo design. The font that is chosen and the colors that you choose will also have a big lot to do with how effective your corporate identity logo design actually is.
Using Your Corporate Identity Logo Design
Once you have decided on the elements that you wish to include in your design, you should also think about where you will use your logo. You might already know that you need it for your letterhead, business cards, mailers, and so forth. But you must also consider other places that you will use your logo. For example, if you have a company baseball team, you might wish to order corporate team uniforms its members with the logo emblazoned on the back. You might also want to use the logo in print advertisements and flyers, brochures, and other printed media. Keeping these potential future uses in mind for your logo will go a long way towards being sure that your logo will work in all sizes and with or without the use of color. For instance, if you take out a spread in a black-and-white only newspaper, will your logo look just as good without the use of color? It should. You want to have a versatile logo that can be blown up to twenty-feet in size without losing any clarity or meaning. Likewise, if you want to scale it down to a quarter-inch design on the side of a pen, the person holding the pen should be able to recognize and view your corporate identity logo design with just as much accuracy as if it were blown up life-size or bigger.
