You don’t have to be the head coach of an NBA basketball team to be looking for a basketball logo. While these well-established teams have decades-old logos, your newly formed company basketball team may be looking to add a logo to their uniforms, signs, and so forth. Or perhaps you own a sports-related store or other business and want to incorporate your love of a favorite sport, basketball, into your company’s image. Basketball is and will likely always be one of the world’s most closely followed and loved sports. Basketball logos can help you to create the image that your team, organization, or business is looking for.
Defining Your Basketball Logo Needs
You can have more luck working with a top-rated logo designer when you have clearly defined the needs that you have for the logo, now and in the future. Where will you use the logo? What type of vibe do you want your organization or team to exude? Who is your niche group? Is your logo needed for a bunch of thirtysomethings on a company team, or do you want to build a brand for your basketball shoe shop? The more your designer knows about what you want your logo to do for you, the better prepared he is to design a logo that will serve you and your organization well, both now and in the future. For example, you may not be doing any type of advertising right now but in the future, you might. By going with a design that allows you to scale the logo up or down without losing readability or meaning, you can be assured that the logo will work its hardest to make you a success without the need to reverse your branding efforts by getting it redesigned. Once your customers, clients, followers, or others get used to your logo, you really don’t want to go through the branding process a second time with a new logo design. For this reason, you want to be sure that your logo doesn’t lose anything when it is scaled down to fit on a book of promotional matches or blow up to accommodate a billboard on the highway. Moreover, your logo should be designed to be easily recognized, even absent the use of color.
Where to Use Your Basketball Logo
The use of your basketball log will depend on your type of organization. For example, if you are a company team, you might print out uniforms, workout gear, and so forth, for members, all of it emblazoned with your logo. If your organization is a youth sports club, then promotional materials, print ads, and tee shirts might be your first choices for using a basketball logo. If you own a small business that sells custom basketball shoes, perhaps you will use your logo to advertise on the aforementioned billboard, to create signage for your store, and to brand your shopping bags and other items that customers take with them when they leave your establishment.
