There are more dog rescues now than at any other time in human history. The prevalence of these shelters and rescues has a lot to do with evolving attitudes towards animals in general. The human race, which always had leanings towards treating animals as equals, has risen to the occasion to protect our four-legged friends from awful fates. If you are running or planning to open a dog rescue, effective dog rescue logos are probably a priority to you.
From growing your "brand" as a rescue organization to getting a more professional look for your rescue, it is important that your logo does its job well. Your logo can be used in a number of different ways, including in all letterhead, business cards, print ads, and signage related to the rescue. You can also use the logo on items that you might give away to promote the rescue or to volunteers at the shelter. For instance, it can be a good idea to give all volunteers a matching shirt that bears the logo. Not only does this establish them as professionals when you have guests to the rescue to pick out a dog, it also serves as a walking billboard for your rescue organization whenever the volunteer wears the shirt.
Nearly all logos share a few commonalities, but making your dog rescue logo completely unique involves working with your designer to make the best choices in regards to:
Appropriate color usage. Without getting too bold or robust, the best dog rescue logos have a neutral feel to them. This is achieved with the use of subtle, professional colors and color palettes that are not too busy or complicated. After all, the use of too many colors can be confusing to the design of the logo. You want the logo to look just as good devoid of all color as it does in blazing color. If you make the use of color in general too important to the design, you will lose the ability for the logo to be printed in money-saving black and white.
Designed for scalability. You want to be sure that the design of your dog rescue logo does not lose any of its meaning when you blow it up or shrink it down. A scalable logo is one that can be made any size, big or small, without having people scratching their heads as they read it or look at it.
Simplistic font choices. The font that you choose for your logo should also be simple. While there are some awesome fonts out there, the truth is that you need to stick with a type face that everyone is familiar with and comfortable reading. These fonts, including Times New Roman, Arial, and Calibri, are used in print ads and are already "in the minds" of those who are going to see your logo. By choosing a familiar font, you will make it easier for your would-be customers and existing customers and clients to understand and interpret your logo.
