The bed and breakfast niche has really taken off in recent years, and it's no small wonder why. A bed and breakfast provides a nice place to stay and a nice experience for travelers who might be tired of the usual fare of national-chain hotels and motels. If you are lucky enough to own your own B&B, then you will need to look for bed and breakfast logos that can help you brand your B&B to your potential and existing customers and guests. The goal of an effective logo design is to cause your guests to think of you when they see your logo and think of their logo when they think "B&B".
A bed and breakfast logo can work hard to promote your bed and breakfast business. You can use the logo in obvious spots around your business, from the sign out front to the embroidery on the pillows on the bed. You can also use it on letterhead and other print materials that you have made up for the business, as well as in print advertisements and business cards, marketing materials, promotional items, and more. Your logo can become a hardworking member of your marketing team, and as such, is a wise investment in the health and growth potential of your business.
There are some common threads that really tie together your business and your logo. Getting a logo in place for your bed and breakfast means choosing a unique design that will put you at the forefront of your client's and customer's thoughts when they are traveling to your neck of the woods. Some of the most basic aspects of logo design that you will need to consider when working with your professional logo designer include:
Simplistic designs. You want to keep your design simple. This means choosing simple colors that are not too overwhelming or overpowering for the design. You also want to choose simple font face or type face for the words in your logo, so as to avoid confusing the viewer. Don't go for a lot of flash in your logo and you will be able to create an appropriate vibe with your design, whether you are going for refined and elegant, affluent and chic, or earthy and down home.
Imagery that is memorable. Because you want to lure customers in to stay at your bed and breakfast and then hopefully return the next time they are nearby, what you really need is a memorable design that will stand out in the minds of those who see your logo. This means that any imagery that you include in your design is not too busy or outlandish and is suitable to your theme. For instance, if you have a farmhouse style bed and breakfast, you might choose to use a farm scene in the logo, or even an artist's rendition of your facility.
Usable designs. Designs that offer the utmost in usability are preferable for your bed and breakfast logo. This means that your design should be scalable and that you should be able to print the design in full color or in black-and-white while retaining the look and the meaning of the logo.
