Competition associated with the transport industry and transport companies requires an organization to have a recognizable corporate identity. Transportation services began in early days of the United States formation and will always be a necessary service required by the majority of all businesses and their suppliers. This movement of goods reaches worldwide to international contacts also.
A transport company’s logo will be the most important branding customers and potential customers will recognize. Logos are also called logotypes and are a graphic representation or symbol for a company’s name. Logos are uniquely designed for ready recognition. These logos will not only identify a company but also ultimately increase sales revenue as customers and potential customers equate this logo with a particular company. Designing a logo to represent any company and especially a transport company entails some careful steps to be sure the logo is effective. Some of the main considerations are listed below:
Choosing the Color Scheme
Each transport company will be apt to have colors already relative to their business. The colors chosen for a transport company’s logo must create a positive, recognizable, and memorable impact so customers and potential customers will remember it. Solid colors that are close to the primary colors of blue, red, and yellow, along with secondary colors of green and orange. Keeping in mind these colors will be more impactful if they mirror colors used for roadway signage and colors associated with transportation. These will allow customers and potential customers to ‘think’ transportation.
Aesthetically Pleasing Graphics and Images
A transport company may already have images or a graphic that relates to their particular services. When incorporating these graphics in a logo, it’s important to remember the logo needs to be understandable from far away—not just close up. Keep images simple. Companies may like to feature their services by using a graphic of a train, boat, truck, or plane. These would be applicable to the mode of transportation this particular company uses and will illustrate those concepts within the logo.
The Proper Font Choice
A font can make or ruin a logo. Many logos are based on the type of font such as a bold typeface with an artistic lending to the company’s particular offerings. Or, the font may be incorporated in with images and graphics so a plain, san serif font, one without fancy edges, will highlight the company name. The right font will add to easy association with your particular company.
In Summary
Your transport company logo will stand as the marker by which customers and potential customers will know who you are and what services you offer. Take time in choosing the colors, graphics, and font choice so that the logo can remain unchanged for years to come. Keeping the same logo will help establish your company’s reputation and embody the entire wealth of services you offer.
