The United States has a long history of swimming clubs and these clubs provide swimmers a team experience as they train for swimming competitions and possibly the Olympics. If you need to have a logo designed for your swimming club, it will be related to the level of your club. If you coach a parent-governed club, your logo may depend more on the age of your swimmers. If you’re a coach-owned club or institution-owned club, your team will normally include young adults and older swimmers. Your logo needs to be stand out among thousands of clubs around the country and represent your club’s age range and character.
Swimming clubs in the United States can be members of USA Swimming, which is a membership organization with more than 300,000 members. With this membership, the club offers assistance in marketing for individual clubs to help develop current members, obtain team sponsorship, and to illicit support from their local community. USA Swimming provides marketing materials and a swimming team can incorporate their logo into their own.
For your swimming club logo design, decide on what colors your team needs incorporated into the design. Typical color schemes are clues, teal, light greens, and other nautical colors. If your team has another color to add, be sure to keep the colors to a minimum. Remember the logo may be solid, or have a transparent background that will translate into white on stationary or will incorporate the color of what it’s applied to. Swimsuits, caps, bags, tee shirts, and other marketing items may have varied background colors.
Look for a graphic design service whether locally or online. The benefit of a local business is working with a person one-on-one so you can see the visual progress of your logo. Online graphic design websites are numerous and it’s a good idea to research at least 2-3 sites or more. Check the quality of their website design, samples of their work, and prices. It’s also important you know how many changes can be made once the initial logo is designed so you don’t pay two or three times the price if you have many modifications.
Some clubs prefer to design their own logo. If you choose to design your swimming club logo yourself, you can make use of many free sites that allow you to choose graphics, fonts, and colors for your logo. These free logo design options are limited to layouts and images on each site and may not work to achieve a high quality logo. With a team of people from your club providing input, a logo could be created from readily available software like word processors or inexpensive programs. If you want a high quality logo that retains its resolution at any size, you will need to have either expensive software or hire a designer.
Take the time to prepare a logo design plan including these items:
1. Color: Two to three colors associated with your club.
2. Images: Any images or graphics already used by your club.
3. Font: Decide on a few choices of fonts for your text.
4. Design: Decide if you want a simple text logo, or one with images or illustrations.
Enlisting the help of your club’s leaders will help you formulate a design for your logo. With the many options there are, you’ll want to limit the amount of choices to come up with the best logo for your swimming club.
