Nearly any logo designer will agree: simple logos rock. Simple logos are remembered in a way that more complex designs are not. The human mind is constantly bombarded with images, and making the image of your logo stand out is a difficult task. With the brain needing to interpret thousands of images each day, it is difficult for one particular image to be remembered. With simple logos, it is easier for the brain to remember it and to process the image in a way that it is related back to your business.
Nearly every enterprise or corporation is interested in a unique and simple logo design that will work to define a specific nature, interest, attribute or style to its intended target niche. A simple logo has the capacity to effectively promote and market your business. A simple design for your logo can work to effectively get the word out about your brand. Complicated, intricate designs will be unable to convey an appropriate image for the business, which means that your branding efforts can fall flat. There are quite a few key things that should be remembered when you are creating a simple logo. Your designs should contain:
Graphic icons or symbols. When designing a simple logo, think about the attractive and unique graphical icons or images that will highlight the message of your company. Images that will convey the business' attributes with clarity to an audience that you are trying to reach will be useful in helping your potential customers and clients to understand the specific values, interests and nature of what you are offering.
Simplistic typeface. When you are working to create a simple logo, you should choose a type face that is readable and simple to represent the business' name. An intricate font will make it hard for the person viewing the logo to understand the services and name of the business. For this reason, it is in your business' best interest to use a legible, simple font that the reader will be able to understand with ease.
Appropriate color combinations. The color of your logo is one of the single most important aspects of the logo itself. It can change the complete look of the logo. When selecting color combinations for a simple logo, it is important that the color choice have meaning to the brand and to the business itself. While you opt for a simple design for your logo, it is worthwhile to note that color combinations should be simple and understandable. Sure, you might understand the meaning behind a tropical color palette for your business, but unless you are only marketing to existing customers, would-be clients and customers may not understand it. Go for a universally accepted color palette to draw in the most people and to have your business logo take on a simplistic slant.
Your logo designer will be able to suggest more simplistic ideas for your logo. By keeping it simple, your logo stands a better chance of standing out among the sea of competition in your niche.
