PROFESSIONAL LOGOS


Any logo designed for a business or company can be considered a professional logo. These logos are the first glimpse into the products and services offered by your business given to potential customers and clients. Professional logos are used to promote your company or business. Each logo should send an individual message to the public about exactly what your company has to offer. Logos of all types must include certain elements of design in order to become lucrative and successful. In the following, these design elements are briefly discussed. 

 

Creating an Image for the Design

 

Professional logos demand a quality image. Any image used in your logo should be a unique and simple one. Images do not need to contain a great deal of detail as this can become overwhelming to the eye of the public. In most logo designs, the outline of the image is all that is used. For this reason, detail is not important. You need to create an image that is specific to the products or services offered by your business or company. Abstract shapes and designs are often created for professional logos. If you choose an abstract design, you should be sure that is modern and contemporary in order to relay the correct message about the business. 

 

Selecting Colors 

 

Color is an important element of design when creating a professional logo. Cool colors are often used. Some choose to use blues, greens, reds and browns when designing this sort of logo. You should never use more than two or three colors. Too much color can create a cheap appearance. Be sure to use only colors that will contrast well when used together. Your color choices can determine the overall success of your logo. A professional logo will need colors that attract attention and leave a lasting impression on the minds of viewers. 

 

Font Choices and Text Selections

 

Another important element in creating a professional logo is the style of font used. Many professional logos use stylish fonts such as Ariel and Times New Roman. These fonts give a professional look to the design. It is also important to place font in a bold typeface to emphasize its presence and importance. Font size is also an issue. You want the font to be easily read from any angle. It should be just as easy to read on a billboard as it is on a letterhead for your business. 

 

Once you determine the style of font to use, the text to be used must be chosen. Text may only include the name of your company or business. Some choose to use only the initials that represent the company name. Many professional logos add a quote, slogan or phrase to the design. Regardless of what you plan to use in your text, you should limit the number of words to around four or five. Using too many words can create a cluttered design and cause your logo to be less memorable. 


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