Many different types of payroll business are used by the public on a daily basis. In such a competitive field of business, it is important to use all available marketing strategies. Using a payroll logo is a great way to promote your business, company or organization. Many logos become the trademark symbol for businesses and eventually become registered. A well-designed payroll logo consists of certain design elements. These elements combine to create a logo for your business that improves business resulting in lucrative success. In the following, these design elements are briefly discussed.
Image Selection for Design of Logo
When choosing an image for your payroll logo, it should be one that is basic and simple with minimal detail. In most logos, only the outline of the image is used. This makes for a more memorable design. Be sure to choose an image that is themed to a service or product that your particular business offers. Some choose to use dollar signs or images of money. You should avoid images found on the internet. These images are more than likely already in use in another logo. This will put you at risk of trademark infringement penalties.
Adding Color to the Design
Choosing the colors to include in your payroll logo design can be rather difficult. It is important when using monetary images that the color be exact. If it is not, your design may appear rather cheap and tacky. Professional logo designers suggest that only two colors be used. However, it is acceptable to use three colors if needed. Never use more than three colors. Be sure to choose colors that contrast well with one another. Most of the common colors used in a payroll logo design are green, black, red, silver and white. These colors are commonplace in monetary designs.
Font and Text Selection
When creating a payroll logo, no more than four to five words should ever be used. If too many words are used, the entire design will become crowded and appear unprofessional. Most choose either Ariel or Times New Roman font styles. These styles are classic yet deliver exceptional good looks. There are some logo designs of this type that use block style lettering. Regardless of the font style chosen, it is important to place it in bold typeface in order to emphasize its present within the design.
Many payroll logos include some sort of text. This text is often a quote or phrase related to the payroll business. No more than four to five words should be used in any type of logo design. This text is often located at the bottom of the design or in a circular position around the image in the logo.
Great Design Tip
One great way to get the best design possible is to create several different logos. In each logo, you will use different colors, images, font and text. This allows you to experiment and decide which logo has the best appearance before making your final decision. Your logo choice should be a clear representation of the services or products your company or business offers.
