Established in the early 1970s, Information Technology or IT has continued to thrive and advance. Different forms of technology have been introduced spawning many breakthroughs. IT businesses vary greatly from one to another. One may provide products to the industry while another may perform certain services. Regardless of the type of IT business, a great logo is an important marketing strategy. A well-designed IT logo can greatly effect the success of the business or company. There are certain design elements that need to be included when creating an IT logo. In the following, these characteristics of design are briefly discussed. 


Overall Design


When choosing how to design an IT logo, you want to keep in mind that this logo is a representation of your business. You want the logo to stand out and contain a modern, intelligent design. This logo should be as fast paced and evolving as the IT industry itself. Choosing the correct elements of design will help in creating the best possible IT logo. 


Color Choices 


One of the most important design elements in creating a logo is the color. Your color choices should be a direct expression of strength and performance. Most other IT logos contain colors such as green, blue, orange and black. These colors are representative of development and success. To create the best design, you should never use more than three colors. Two colors are suggested by many professional logo designers. When there is too much color or the wrong colors are used, the design can appear tacky and overwhelming. 


Font Style Selections


Among the design elements, font style is another key component. Font styles for IT logos are generally very simple and create a well-balanced design. Bold typeface is the best for accentuating the font. Most use standard fonts styles when creating an IT logo as these are easily read and remembered. Verdana and Ariel are ideal choices for this type of logo. 


Adding Text


Many IT logos contain some sort of text. Often this text is simply the name of the IT business or company. Some have slogans, quotes or phrases that are included in the logo design. No matter what type of text you plan to use in your logo design, it should be limited in the amount of words used. Never use more than four to five words. Too many words can clutter the look of your logo design and make it less appealing to the public. This complicates the design and makes it less likely that individuals will remember your logo. 


Choosing an Image


In most cases, a logo becomes the symbol for a business. It may develop into the brand that a business or company is widely known by. A great number of logos have some type of image included in the design. This image may be an abstract graphic design or the outline of an image. Images chosen for an IT logo should contain very little detail. Images with too much detail can negatively affect the success of your logo. Be sure to select an image based on the industry. This will help the public to better relate your logo to your particular business or company. 


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