In order to achieve maximum success, your business or company should be represented by a well-designed logo. A great logo will help any business to become widely known and recognized. An insurance company logo should deliver a feeling of security, stability and safety to the public. This type of business must gain the trust of potential clients in order to succeed. With a great insurance company logo, your business could gain reputation around the world. There are several important elements of design that should be included in your logo. These elements are briefly discussed in the following.
Colors for Your Design
One important factor in designing an insurance company logo is the color. Choosing colors that appeal to the eye are very important. You never want to choose bright and overwhelming colors. Most insurance company logos consist of colors such as gray, blue, black, green, brown and white. These colors are said to induce feelings of warmth and trust. These colors invite the public to take advantages of all the great services you are providing. When choosing colors, you should only select two. No more than three colors should ever be used in the design of any type of logo. Too much color creates a confusing and unattractive design.
Selecting an Image
An insurance company logo will often include an image of some sort. Many times, this image may be a simple house, car, boat or other insurable item. Some choose to use a family outline as the image for their insurance company logo. Regardless of what type of image you may choose, you want to make sure that it is a basic and simple one with very little detail. In most cases, only the outline of the image is used. No inner detail is used in the design of a logo. It is best to choose an image that relates to your type of business. This will help the public to better identify your logo with the type of business you are offering.
Styles of Font and Adding Text
There are many styles of font that may work well with this sort of logo design. You want to choose a font style that can easily be read and viewed by the public. You want a clear representation of what your logo is saying. Many choose Times New Roman or Ariel. These are bold and stylish fonts. No matter what style of font you choose to use for your insurance company logo, you will want to place it in bold typeface in order to get the best results. You will want to avoid any font style that contains lots of details or does not suit the industry of your business.
When adding text to the design of your logo, it should be limited to only four or five words. This text should contain your business name or a simple quote about your business. Some use sales pitch slogans while others may have a marketing phrase to include. This text is generally located near the bottom of your logo design. Some choose to wrap the text around the image chosen in the logo.
