The home repair industry is competitive. More and more home repair businesses are realizing the need for the implementation of home repair logos. A logo for your home repair business is an invaluable tool for building your business' individual brand. Your logo will work to help your customers better relate to and understand what you offer while it brings an identity to your marketing materials. Getting your own logo designed is a smart move that makes a lot of sense for your growing business.
There are some considerations to be made when working with a logo designer to come up with the best logo for your needs. These considerations include:
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Colors. The colors used for your home repair logo can be any that you choose, but the ones most often used for this type of logo include dark brown, grey, gold, silver, and other metallic sheens. A combination of these colors can make for an impressive logo that draws the eye without overwhelming your logo. You can choose colors that are more meaningful to your business, however, or that tie into your company's official colors, if these colors exist. For example, if your work truck or business van is lime green, you might incorporate lime green colors into the design of your logo.
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Imagery. Imagery for your logo is important. When designing your home repair logo, you can opt for iconic images that can easily be related to home repair, like a wrench, hammer, or some other object. You might also opt for images like a home or other structure.
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Font. The font that you choose for your home repair logo should be one that is easy to read and above all, simplistic. Complicated fonts make for a complicated logo, and a complicated logo is one that is hard to remember. Fonts like Times New Roman or Arial are simplistically designed and easy for the eye to interpret. You should stick to one font, even if you are planning to incorporate both your business' name and tagline into the design of the logo. Using more than one font gets a bit complicated to view and makes it harder for the viewer to relate the logo back to your business.
Moreover, your design should be one that is just as recognizable in black and white as it is in blazing color. For instance, if you want to print the logo on a black and white business card, it should have the same meaning and retain its looks so that it is easily understood without the use of color.
Scalability is another factor. A complicated home repair logo will be hard to scale, as it can lose meaning when printed in a very large format or when shrunk down to a smaller format. Home repair logos should be just as easy to see and not lose any meaning if shrunk down to fit on the side of a pencil or printed on a giant billboard on the highway.
