The heart symbol is common in many types of logos and can represent a wide variety of meanings. Typically, red heart images can take on any color to match a logo, be modified to have it appear broken, or swollen as if it’s beating. It can be modified such as having bites marks or torn pieces, and be formed with other objects like hands or cutouts. There are several main categories where hearts are used for a logo.



1. The Medical Field: The red heart is used in most medical fields. Red hearts don the cases for AED devices found in public places. An AED is an Automated External Defibrillator used to shock someone’s heart if they’ve had a heart attack or their heart is beating out of rhythm. The red heart on the cases these devices are stored in are easily recognized by people. 


Other uses for a heart in medical logos are numerous, especially in the field of cardiology. A cardiology practice, heart procedure lab, heart failure clinic, heart transplant clinic, cardiac rehabilitation clinic, and many other medical facilities.


2. Heart Health Associations: The American Heart Association’s logo is text designed around a red heart. They also use a heart for their Go Red for Women campaign, and their stroke prevention program. There are many heart health groups that incorporate a heart into their logo indicating they are involved in heart health and heart attack prevention.


3. Organizations Associated with Relationships: Dating sites wouldn’t be recognized as they are without a heart shape of some kind incorporated in their logo. Match.com, DatingSite.com, Cupid.com, and countless others. Many groups that meet where singles can gather and meet use a heart in their logo or groups that offer counseling for marriages like Marriage Encounter, one of the longest standing marriage counseling groups with an unforgettable logo. 


4. Wedding Planning: Companies that plan weddings and offer services from invitations to reception catering and flowers, make use of the heart shape in all areas. They appear in their logos, promotions, in advertisements, and often can be found on printed materials and decorating items. 


5. Holidays: Valentine’s Day could not happen if it weren’t for all the heart shaped items for sale. As soon as the Christmas holiday season is over, products appear such as cards, table cloths, napkins, boxes of candy, cakes, candies, cups, mugs, jewelry, and there’s even heart shaped pizza created by pizza take-out companies like Papa Murphey’s Take and Bake Pizza. The heart shape is incorporated into many business’s logos just for the holiday season. 


6. Charitable Groups: Charities incorporate a heart in their logos to represent love and kindness for others. Food banks, homeless shelters, religious groups, disaster relief organizations, family assistance groups, abuse prevention organizations, animal rescue groups, and many charitable groups worldwide. 


7. Word Substitution: For years, the heart shape has been substituted for the word ‘love’ in many logos. The heart shape quickly became associated with the word love when included in a text name or tag line. Pet Love Clinic would be used in a logo with the word ‘Pet,’ then a heart shape, and finally the word ‘Clinic.” 


A recognized symbol of love, charity, medical services, and romance, the heart shape is seen in logos for businesses and organizations all over the world. 


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