Any type of logo must be a practical and accurate display to represent the intended business or company. A functional logo is used to show the ideology of a particular organization. Any company knows that a well-designed logo is a symbol of the company as a whole. Your functional logo should attract the public in order for them to recognize your business by viewing the logo. There are certain elements that must be included in the design of a functional logo. These elements are briefly discussed in the following.
Choosing Images or Graphics
Many functional logos are used in designing company brochures, clothing, caps, and other items. Logos can be used in any size or against different backgrounds. Images should be chosen that will clearly represent the mission or purpose of your group or organization. Never choose highly detailed images or graphics as this will clutter the overall design. Be sure to stick to simple and basic images for the best results. In the end, the image that you choose to represent you business or company in a logo design can either promote your business lucratively or have no effect of any kind. You must choose an image that leaves a lasting impression and serves as a unique reminder of your services.
Color Selections
Color is another highly influential element in the design of a functional logo. It is best to never choose more than two or three colors for any type of logo including a functional one. When you select colors for a functional logo, you should try to select colors such as maroon, gray, blue, black and white. These colors tend to bestow a feeling of reliability and honesty among the public. Be sure to select color combinations that actually will contrast well with each other. Never choose vibrant bold colors for this type of logo. It will appear tacky and cheap resulting in less success.
Font and Text Choices
Text can add to or take away from the overall design of a functional logo. You can add too much text and create a cluttered design. You may however use no more than four or five words and enhance the appeal of the logo design. Any text that is chosen should be easily related to the type of business that the logo represents. You will want to make the slogan or quote simple and easily understandable. Never choose foreign quotes or those that do not intend to reach most audiences. You must also choose a style of font for your functional logo. There are many professional styles of font available from a wide variety of programs. You will want to choose one that adds to the character of your design. You want to make it seem modern, appealing and inviting at the same time.
Many logo designers find it easier to make a final choice about the design of their functional logo by creating several drafts of potential designs. This allows the company or business to choose the one that appeals to their sense of style the most.
