FINANCIAL LOGOS


Any company or product imaginable can usually be identified by a well-known logo design. These logos are often utilized in the business strategy of each company as an advertising tool. Materials such as pens, pencils, calendars, mugs and more often bear these logos. Materials such as these are often gifted to customers and potential clients. Financial logos are important to the success of the business. An effective financial logo will help the organization to become an affluent one. Over the years, certain financial company logos have helped many famous businesses to become widely and uniquely recognized by the public. There are certain important characteristics of a successful financial logo that must be included in the design. In the following, each of the four main elements of logo design are briefly discussed. 

 

Logo Color Choices

 

Universal colors are often the best choice for colors in a financial logo design. Many of these universal color choices are available in local print shops. Some of the universal colors are red which brings a great deal of attention to the logo. Blue is a comforting color choice that tends to create a soothing appeal. Financial logos are often designed using black and silver or another dark color. These colors will create a very professionally appealing logo. Professional logo designers suggest that no more than two or three colors ever be used in the logo design. This can often create an overwhelming appearance or seem cheap and tacky. Be sure the colors you choose will complement one another and never clash. 

 

Image Selection

 

Financial logos can include some type of image in the design. Some are unique graphically designed images containing abstract shapes or geometric ones. This image should be a simple one that is memorable and easily understood. It should never contain a great deal of detail or be complicated in appearance. Many times there is no images used in financial logos. Some choose to simply use initials representing the company or business name. 

 

Professional Font Styles

 

Financial institutions must appear as professional as possible. This holds true for the logo design as well. It must be one that represents trust and reliability to the public. There are many different fonts to suit the style requirements of a financial logo design. Certain fonts such as Ariel and Times New Roman are often really great choices in font styles for this type of logo. It is best to take a look at all the professional styles of font to choose from before making a final choice. 

 

Text for Your Logo

 

If you plan to include text in the design of any financial logo, it should be kept to a minimum. No more than four or five words should ever be used. The fewer words that are used; the less cluttered and detailed your logo will appear. This makes for creating a logo that becomes unforgettable by the public. If you plan to use text, be sure to position it in your logo design correctly. Most place any text near the bottom of the logo design or in a circular arch around the image used. 


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