With pet owners spending money on their dogs like never before in recorded history, a lot of dog walking business have come into existence. Dog walking logos are likely on your list of must-have purchases for your dog walking business. Depending on the size of the city in which you live, there could be dozens or even hundreds of dog walkers looking for clients at any one time. This makes the competition for dogs to walk quite stiff. An effective logo can really set your business apart from the masses of other dog walkers in your area.
How will you put yourself heads above the competition with your logo? For starters, you can use it to brand your business. You can use your logo on signage, letter head, advertisements, flyers, and more. You can also use the logo on promotional items or freebies that you might pass out to potential or existing customers. You can print your logo on t-shirts, calendars, can cozies, and more. Each time a would-be customers sees your logo in action, your brand is built a bit stronger. When customers come to associate your business with your logo, your logo is truly doing its job.
When working with a professional logo designer to come up with the right logo for your dog walking business, there are a number of considerations that you will need to make. You will need to discuss the following logo components with your designer:
Scalability. Having a working logo in place is not enough. The logo must also be scalable if you plan to use it for more than just a few simple purposes. A scalable logo can be shrunk down to a quarter-inch or blown up to forty feet without losing an ounce of clarity or meaning. If your logo is not scalable, it is not effectively doing its job of branding your business and giving you the professional image that you are seeking.
Simplicity. You may have heard the old phrase "keep it simple". This is definitely the route that you want to go when it comes to logo designs. Your dog walking logo should be simple since it serves a simple purpose – growing your business. People are overwhelmed with complex images all day, every day. If those who view your logo find it difficult to understand, they may be confused by its message, and by you.
Memorable design. Above all, your logo must be remembered by those who see it. You want the lady on the corner who sees your logo on a t-shirt to remember it, look for you, and then contact you to walk her dog. To do this, your logo must avoid being overcomplicated. It must have elements that reach out to be remembered. It must not be too busy or distracting. The right balance of interesting and unassuming is just right for the design of most business logos. If your dog walking logos is simple yet still retains its interesting qualities, it will serve you well.
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