Pampered pooches are no longer just the fare of the rich and famous. Dog owners no longer need to have a trust fund and come from a wealthy family just to own a dog that is pampered to the "nines". The truth is that dog grooming businesses have really taken off in recent years. This is good news for dog groomers. Dog grooming logos are essential for growing your dog business. Your logo is a valuable part of your advertising and branding efforts and can be a hardworking part of your team when it comes to drawing in the most clients.
How will you reach the dog owners in your area who want to treat their dog to the loving care that you offer in your grooming business? A logo can be beneficial not only in marketing your business to dog owners in your locale, but also in growing your brand. You can use your dog grooming logo in a number of places within your business, including in promotional materials and freebies, print ads, signage, and more. There is no such thing as an item that cannot be branded with your logo mark, whether you want to erect a billboard on the freeway, or you want to offer promotional dog collars with your logo on a special tag.
All logos, including dog grooming logos, have a few things in common. Some of the factors that you will want to consider when you are looking for your perfect logo design and working with a professional logo designer include:
Color. The colors that you choose for your logo can have a big impact on how well the logo is received and how it is perceived. In general, steer clear of loud colors and busy color palettes and keep the color choices that you make for your logo simplistic and realistic for the dog grooming niche.
Imagery. There are many images and effective imagery that come to mind whenever you hear the term "dog grooming". The most obvious images are sometimes the best. It can be nice to use dogs, doggy brushes and combs, and related images in the design of your logo. Keep in mind, however, that some of the most upscale dog grooming business' have a logo that features only their name. Sometimes less is more. Work with your designer to determine the best imagery to use in the professional design of your dog grooming logo.
Font face. Choosing a simplistic font face cannot be stressed enough. If you overwhelm your viewer, they may not remember what the letters in your logo actually say. You can still choose a simple and elegant or a simple and fun font, depending on the vibe of your business. Moreover, never choose two font faces in one logo as this can be confusing to the reader who is bombarded continually with images. For your dog grooming logo to be effective it must be remembered. Simple logos have a bigger chance of being memorable.
