Many teams find that it is easiest to build their team's fan base and a following of fans with custom team logos. A custom team logo can be the hardest member of your marketing team. It can work hard to deliver a feeling of team spirit and togetherness among team members and can help fans to better understand what it is that your team is all about. Custom team logos do not have to be expensive. Most designers now offer their services online for a fraction of what you might think you would pay for artistic, creative logo design.
When working with your professional logo designer, be sure to consider that your designer can only design a logo based on what you tell them you want. You must be open in communicating with your designer in order to get the right custom team logo in place. Your designer is likely talented, but not a mind reader. Don't rely on your designer to know what you want if you don't explain it to him. The more you can describe your needs, the more pleased you will be with the design of your custom team logo.
Your designer will want your input when it comes to nearly all aspects of the design. You should be ready to confer with your designer in regards to:
- Colors desired. Most teams have official team colors, and obviously, these colors should be used in the design of the logo. However, you might want to add other colors, or accent colors, to the design of your logo. By discussing the colors you like/want/need to use in the logo design with your designer, you will both be on the same page for the design of the logo.
- Font face or type face desired. Most people like fun fonts and fonts that are a bit complex. The truth is, however, that the more difficult it is for your audience to read a font, the harder it will be for them to connect with your team. The use of the simplest fonts is usually recommended by most designers. Choose from fonts like Times New Roman, Calibri, and Arial for simplicity's sake.
- Appropriate images. The use of appropriate images in your logo design is also an important aspect of designing the right logo for your team. Your mascot is also a good choice for your logo. For example, if you are the Fighting Irish, then your mascot might be a leprechaun. If you are the Blue Devil, a blue devil image might be appropriate. Choosing the right image for your logo is a simple part of the process, but an important one.
As you can see, a lot of thought and work goes into designing a useful logo that your team can use to impress your fans and followers. Your professional designer can help you every step of the way as you make decisions that will impact the design process so that you end up with a logo that you will be proud to display and use.
