Cooperative financial institutions are also known as credit unions. These are not banks but smaller institutions that offer a great deal of services to members. Each of these credit unions will need a logo in order to promote the identity of their financial institution to potential clients or customers. A credit union logo design must include certain characteristics in order to be a successful one that becomes a lucrative tool for the institution. Without a well-designed credit union logo, the institution is less likely to succeed and become well-known in the industry. In the following, the characteristics required in the design of a logo for credit unions are briefly discussed.


Logo Image Selection


Designs for credit union logos often include some type of image. Any image should be one that radiates a feel of trust and loyalty. This type of financial institution must be one that individuals can depend on for taking care of their savings, investments and more. Images chosen for credit union logos must be creative in design. Some logos do not include images and simply use initials representing the name of the institution. This is often a good idea when there is no image associated with the credit union.


Font and Text Choices


Font choice and text style are two other characteristics of the credit union logo design. This will help individuals to identify with the institution. Any choice in font should be one that is clear and professional in appearance. It must give a feel of reliability and invoke confidence. Formal styles of font are usually chosen. This gives a professional look to the logo. Ariel and Times New Roman are among the top choices for this type of logo. Regardless of the style, it must be a font that is legible and one the public can comprehend.


Many credit union logos include some sort of text. This text should be simple and less than four to five words. Credit unions should choose text that is simple and straight forward in order for potential customers to be able to easily remember. This helps in assuring the customer will return for further services and possible recommend the institution to others.


Logo Design Colors

Color can create the entire vibe of the credit union logo design. Any color choice should be one that draws the audience and gives a feel of professionalism. Some of the common color choices for this type of logo are brown, black, purple and blue. Other colors can be used as well; however, color needs to be chosen carefully in order to not appear overwhelming or tacky. Color should help in creating a loyal and devoted appearance.


Additional Suggestions


Logo designs are an important tool in marketing any type of business. It is imperative for the success of the business that the logo design be well designed and well thought out. For this very reason, creating more than one design before choosing the final one may be the best idea. With more than one design, the credit union can view the designs and choose the one that seems the most professional and appealing.


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Thanks so much Lilian!!! Wow!!!

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