When choosing a logo design, you want to be sure to choose a design with a professional look and feel, especially if you want to stay competitive in the contracting world. Contractor businesses can be very competitive, especially in the current economic climate. And after all, the first impression can be a lasting one. All potential customers want to feel that your company has a serious attitude toward delivering the very best of service. Many customers may have no idea of what to look for in a contractor; therefore, these clients often choose a company based on the look and design of the logo. In the following, there are some of the most important elements of logo design briefly discussed. These elements are necessary in order to produce a great contractor logo.
Choosing an Appealing Image
Choosing an appealing image for your contractor logo is just what you need to get the contracts. Any image chosen for your logo design should be one that helps potential customers understand the vision and mission of your contracting company. Many contractors choose basic outlines of buildings, houses or blocks. Some choose text designs in a simple style that are very easy to remember.
Logo Colors
Color is an important element in the design of any contractor logo. Most successful contractor logos consist of various shades of blue, green, brown, black, gray and silver. No more than two colors should be used in the design of a logo. This can be very overwhelming and may appear tacky or cheap to some individuals. Lighter colors are often recommended by professional logo designers. These light combinations may include blue and white or even brown and white to give a professional style to the logo. A logo with too many colors can often seem cluttered and distasteful. Bright colors are not suggested as they also can leave the wrong impression.
Selecting a Font
When choosing a font for your contractor logo, it should be one that is bold and professional. This leaves an impression of undeniable talent and great service. Some of the most popular contractor logo fonts chosen are New Times Roman and Arial. These two fonts deliver a look of durability and dependability. A strong font is always the best choice. Any text used in a contractor logo needs to be fully highlighted. This text should include the word “contractor” in the design. Never overuse text in the design of any logo. Too much text can be very hard for clients to remember and often confusing. By keeping the amount of text to a minimum, you are more likely to attract more customers creating a successful business.
Additional Information
When designing a contractor logo, you may want to consider creating more than one logo before making your final choice. Each of these logos should consist of different types of font and contain different color choices. This will allow you to choose the one that is the most visually appealing. You should also include different images in each of the logo designs created. Your contracting business is likely to benefit greatly when you can choose from several logos instead of simply designing one.
