Today’s retail world is filled with competitors, many of them selling clothing. This necessitates the use of an effective clothing logo to set your clothing store, or even your clothing brand, apart from others who are competing for dollars in your market niche. A clothing logo can become a hardworking element of your marketing plan, and can be useful in branding your business in the minds of your customers.
Affordability of Clothing Logo Design
Many business owners and clothing makers are rightfully concerned about the expense of having a professionally designed logo developed. Truthfully, the cost of logo design up until recent years left the small business out in the cold since it required a big advertising budget and bankroll to fund the development of a good logo. This is no longer the case, thankfully. Logos are more affordable now than ever before and most designs can be had for under $100 or so. What’s more, since the cost of designing a logo is a business expense, it can be deducted as such when you file your business income taxes.
Elements of Logo Design
When designing your clothing logo, your professional designer will look at your particular brand or your store, and will look to exude the personality of your business through the design of the logo. This may mean adding a graphic that is relevant to your business, or by using an abstract design or sometimes even using words only. Graphics might include a human figure, an animal, or some other imagery that can be related to the name of your clothing store or your brand. Your company name and tagline can be used on their own in the creation of a logo that really exudes the vibe that your business is looking to create. The colors and the font that you choose are important in designing the clothing logo. The vibe of your business should be considered when selecting colors and fonts. You might also consider your current colors inside your store and stick with those colors or colors that coordinate with those colors. For example, if your store’s colors are pink and black, then a logo in pink and black colors would be fitting and will look great on your outdoor store signage.
Logo Usage
Another thing to consider when working with a logo designer to develop a winning logo for your business is where and when you will use your logo. For instance, will you use it solely or store signs, print ads, and customer carry-home bags? Or will you use it to create promotional materials? In order to get the most out of your logo once it is created, be sure that you go for a design that looks just as good in black and white as it does in color, and that can be made bigger or smaller without losing any of its clarity or meaning. In other words, your logo should look just as good on the side of a promotional pen as it does on the back of a tee-shirt or other item.
