AUTOMOBILE & AUTOMOTIVE LOGOS


One of the best tools in successfully promoting a business is creating a well-designed logo. This logo can give a business character and distinction above others. Logos serve to help in attracting new customers and creating a strong base of returning customers as well. Any logo design should possess a certain degree of magnetism that attracts a client and becomes a memorable symbolization in their minds. When designing automobile and automotive logos, there are certain important elements of design that must be considered. These elements are briefly discussed in the following.

 

Choosing an Impressive Logo Image

 

One of the main elements of design for automobile and automotive logos is the image used. Many designers choose certain car parts as the image such as tires, front-end views of an auto or even an entire auto or bike. Some choose to use cartoon or animated versions of the image. Regardless of the type of image used, it needs to be one that instill feelings of strength, service, power and speed into potential buyers or customers. Chosen images should never be cluttered with too much detail. This type of image will not become one that customers tend to remember very well.

 

Logo Design Colors

 

Many individuals remember an automobile and automotive logo because of the color or colors that are used in the design. Only one or two colors should be chosen when designing this type of logo. Any more than two colors will create a logo that is overwhelming and often tacky in appearance. Some of the most common color choices for this type of logo are black, red and green. These colors lead to feelings of excitement and attraction in potential customers drawing them into the business. Choosing these colors can also deliver a motivational and adventurous look to the logo. Sports car buyers and those interested in bikes often get a feeling of power and speed when these three colors are among those used in the design of the logo.


Selecting a Successful Logo Design Font


Every element of design is just as important as the next and this includes the choice of font used in creating an automobile and automotive logo. Much of the font used in some of the most successful designs for automobile and automotive logos are oversized and free-style. Black letter script fonts are very trendy. These include Gothic and Celtic fonts. Once a font is chosen, it is important to choose a size that emphasizes the look of the image but does not overwhelm or take away from its appeal. Designers should be sure not to include too much text in the design of the logo as this can be unattractive as well. One of the best methods of choosing a final logo is to create several different ones. In each of the logo designs, it is best to use different images, colors and fonts in order to produce the very best for the business. With all of the choices, it is easy to pick the most appealing one for more success in attracting customers to the business.  


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