Choosing auto repair logos for your auto repair business can be difficult. Hiring a professional designer to come up with a design that truly embraces your business' philosophy and vibe is the best way to get a logo in place that will work hard to build your business' brand. Your logo can be a hardworking member of your marketing team that will help to build recognition among the members of your target audience. When a would-be client or existing customer thinks about auto repair, you want them to think of you, right? Your logo can help you do just that.
Your logo design should serve your business well into the future. It should be simplistic enough to be remembered by those who see it yet complex enough to set you apart from the competition in your niche. Some common elements to consider in the design of your auto repair logo include:
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Appropriate imagery. Unique imagery for your logo can help you to cement your image into the minds of your customer. Typically, simplistic, basic and simple images are used that are generally not flashy, heavily-graphical or colorful. Images that are related to the automotive industry, such as cars, trucks, engines, and other symbols. Many business owners prefer to go with a uniquely crafted image as opposed to a vector image when it comes to logo design. Uniqueness is important to getting a logo in place that is individually yours and not seen elsewhere.
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Relevant color use. An automotive logo should not be created with colors that are too bold or overpowering. Since it is a mechanical related industry, most business owners choose colors that are related to the industry, including black, dark red, gray, and blue. These are colors that are representative of durability, agility, and strength. You can choose these colors or go for a color that has meaning to your business for some other reason. For instance, if your business' interior is green and black, you might want to incorporate these two colors into your logo for the sake of cohesion.
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Font use. When selecting an appropriate font face for your auto repair logo, be sure to consider the simplicity of the font first and foremost. A simple font is easy to read and easy to understand. Good choices include Times New Roman, Verdana, and Arial. You should choose just one font, even if you are using two lines of text, such as with a business name and slogan or tag line. Using more than one font will make it difficult for your viewer to remember your logo.
Above all, when looking for auto repair logos, you want to keep the logo's capacity to be remembered in mind. You want those who see the logo to be able to recall it when they think of you, and to be able to think of you and your products and services when they see the logo. This is the basic premise behind logo design.
