An association logo is a fundamental key in forming an association that is successful and well-known around the globe. With an impressive logo, an association is instantly identified. Development of an association logo is vital for survival. Creating a logo design that leaves a lasting impression on the public will take a bit of time and patience. When designing association logos, it is important to keep certain elements in mind. In the following, some of the most important characteristics of designing association logos are briefly discussed.


Impressive Images for Logo Design


Most association logos are evidence of the sole purpose of the organization. In an association, most of the members are working together with one goal in mind. This is the usual basis for the logo and should be clearly highlighted in the design. Images chosen in creating association logos should be simple and clear representation of the group. It is best to use a sole character in the design that defines the goal of the organization. A great example of the perfect image for an association logo would be the use of an image depicting an endangered animal. This association would be one that focused on the preservation of this animal and a group that worked together to accomplish this mission.


Logo Design Colors


Another important aspect of association logo design is the color. Designs for logos should never be too colorful and should only display one or two colors. One color is usually the best choice in creating a lasting impression. A simply designed logo exhibits a clear message while one with heavy design and color does not. Shades of color should be chosen that give a certain feel of the association. For example, a social service association would need to have a logo with warm and friendly colors. Sports or entertainment associations may want to choose brighter and more vibrant colors for their logos.


Design of Text for Association Logos


Although the image is of great importance, the text of the association logo affects the appeal of the logo greatly. When choosing text for the logo, designers need to keep the style to a minimum. Text needs to only feature the name of the association and in some cases, a brief statement, slogan or tag line. This additional text needs only to be a few four or five words in length. It is often best to place these words in a circle around the image or in a line beneath the image. The image of an association logo should stand out more than the text.


When designing an association logo, it is best to make several different logos before choosing just one for representation. It is usually normal for all members of an association to be involved in the final choice. Different images, colors and texts should be used in each of the different logos to give a wider variety of choices. Chosen association logos represent the organization and need to be of great design to deliver the best results.


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