The meaning of your logo is portrayed by many elements of its design, but perhaps none are more important than the colors that you choose. Knowing logo colors meaning can go a long way towards helping you get a logo in place that will serve your business well and that will help to promote you to both potential and existing customers and clients. Your logo can portray certain emotions and feelings via the use of color, and thus, color is an important consideration when determining which colors to choose for yours.
Most logo designers will have a few recommendations when it comes to the colors that you use. If you want to portray a certain feeling among your customers, opting for those colors to be used can help get the job done.
Red. As a color, red is exciting, urgent, sexy, and evocative. It is useful in logos for advertising, healthcare, sports, fashion, and fast food industries. A logo that uses red: Arby's restaurants.
Yellow. Yellow evokes creativity, positivity, and change. Child care, food and drink logos, and marketing logos can all benefit from a touch of yellow, usually as an accent color. A logo that uses yellow: McDonalds.
Brown. Brown is a color that is representative of nurturing, reliability, earthy, safety, and tradition. Brown is ideal for financial, real estate, service, and animal-related logo designs. A logo that uses brown: United Parcel Service (UPS).
Orange. As a color, orange portrays vibrancy, youthfulness, innocence, creativity, and enthusiasm. A logo that uses orange: Home Depot.
White. White is a color that brings to mind fresh, simple, and clean logos. Many logos in the medical and high-tech industry feature a lot of white amid other colors.
Green. Green makes us think of the earth, organic materials, nature, and the environment. Green is also a welcome color in educational logos and youth-oriented logo designs. A logo that uses green: the international symbol for recycling.
Pink. Pink is an obvious color for a feminine logo, and is used in female-oriented designs as well as health, body, mind, and soul logos. One logo that is pink: Mattel's Barbie line.
Purple. Purple is a color that is passionate, spiritual, magical, and sensual. It is used in healing, astrology, massage, and body/mind-oriented logo designs.
Black. As a color, black exudes power, professionalism, and strength. Financial, manufacturing, and corporate logos typically feature the color black. GE's logo is black.
While color is one of the most important things to take into consideration when you are getting your logo design underway, it is equally crucial that you don't put so much faith in the colors that you choose that the logo fails to be effective without them. There will be many times when you will want to use your logo without the benefit of color, and when these circumstances arise, you don't want to limit yourself to the color being so important that you cannot print your logo in black-and-white formats. A design that works well in color as well as in black and white is a logo that will perform at its maximum best for you and your business.