Most of those suffering with facial or dental irregularities seek the products and services offered by an orthodontic practice. In order to promote the talents and skills of your orthodontic business, it may be best to create an orthodontic logo. This type of logo should deliver a message to the public viewer about exactly what your business entails. Utilizing an orthodontic logo could be one of the best marketing strategies available to your business. When creating orthopedic logos, there are certain design elements that are important to the success of your logo. In the following, these design elements are briefly discussed. By including these basic elements in your logo design, your business can become a very successful and lucrative one.
Choosing an Image for the Logo Design
Choosing an image for your logo design can be a rather difficult task. It is best to choose a basic and simple image. For the orthodontic industry, many individuals choose images such as teeth, lips, smiles, braces and more related objects. In many orthodontic logos, only the outline of the image is used making it uneccessary to select a detailed image. You should be sure not to choose an image online or one that is being used in another logo design for a competitor. Many images are company trademark emblems putting anyone who uses these images at risk of infringement penalties.
Selecting Colors for Logo
Every type of logo requires certain colors. An orthodontic logo is best represented in colors that are soft. These softer shades of color promote feelings of comfort, ease and trust. Most designs showcase colors of yellow, pink and white. Soft shades of green and blue are often used as well. Professional logo designers suggest that only two or three colors be used in a logo design of any type. You should never use more than three. This can create a tacky and cheap appearance. If bright and vibrant colors are used, the appearance of the logo can be overwhelming and unattractive. Distastefully designed logos can be easily forgotten by potential clients.
Type of Text and Style of Font
One of the final important elements of design when creating an orthodontic logo is the type of text to be used. This text should never be any more than four to five words in length. Text may be a quote, sales pitch or slogan related to your business. Some choose to place the name of their practice or business in the design of an orthodontic logo. Others simply use the initials of the business in the logo.
After the text has been selected, it is important to choose a relevant font style. Some prefer the look of Times New Roman or Ariel. These fonts relay a look of professionalism and style. All fonts should be used in the design of the orthodontic logo as bold typeface. This helps to emphasize the wording of the text and make it more memorable in the minds of the public.