No one uses the phone directory anymore; it’s a small wonder that telephone companies even bother to publish them. Smart dentists and dental practices know that when folks are looking for a local dentist – they no longer use their “fingers to do the walking”, but instead use their mouse to do a quick Internet search. This makes it vitally important that all dentists and dental practices have a website with an effective dental web design – in order to get found and get their patients through the door. A website is not only a good means to draw in new patients, but also to interact with current patients and keep them coming back to you for all their dental needs.
Attributes of Effective Dental Web Design
When working with a qualified and competent web design company, keep the following aspects in mind in order to end up with an effective dental website design:
* Visitor experience. The visitor experience to your dental website must be a good one. The Internet can be your window to a lot of new opportunities – but you must consider it in much the same way as you consider your brick-and-mortar office. This means that your website should be easy to use and fast loading. You can accomplish this by making sure that you avoid an over-abundance of flash and graphics, making certain that the website loads well into all types of browsers, and ensuring that visitors can navigate with ease from one part of your website to the next.
* Useful content. Your website should also be useful and relevant to your target audience. This can be as simple as having a feature tab full of useful information for the services that you offer, and a way to contact you via a contact form to schedule an appointment or ask a question. So, for example, if you offer basic dental services as well as crowns, veneers, teeth whitening and partial bridges, then your dental web design features a tab for each of these major services that can help your potential and existing clients better understand what you offer and if they can benefit from it.
* Positioning yourself as an expert. No one wants an “all right” dentist to work on their smiles- they want an expert to do it for them. By adding a blog to your dental web design, you can position yourself as the go-to guy for the services that they need; reading your regular blog posts will convince them!
In sum, an effective dental web design will help you and your dental practice to achieve your goals for growth and recognition within the dental field in your community.